RETAIL TRADE (MERCHANDISING)

LastikPark: The retailing experience of Tatko, trace back to the early years of Tatko’s establishment. As a result of Turkey joining the Customs Union in 1996, Tatko moved on from operating the Goodyear retail store chain that lasted from 1927 to 1999. In order to fulfill the need in the market, in 2004, Tatko officially concluded the single-brand distribution system and began Multi-branded sales. In 2010, the first multi-branded retail system in Turkey was established under the LastikPark brand. Currently, LastikPark is a leader in the multi-branded retail shop system with over 400 retail stores and the motto; “All the Brands You Look for Are Here”.

HerLastik: As a result of the significant attention in LastikPark’s multi-branded retail store concept, it became impossible to fulfill all the retail store demands under one brand and we formed the HerLastik brand in 2013. The only difference between HerLastik and LastikPark is the variety of brands offered. HerLastik almost reached 100 dealers and operates with the motto “All tires for you”.